You know you need a business website. If you’re selling goods and services, your website could become an extension of your brick-and-mortar establishment. Even if you don’t intend to sell anything online, however, you still need a business website. In this day and age when more and more people are using the internet to search [...]
User reviews and testimonials can make or break a small business in today’s highly competitive world. By now most small business owners are well aware of Yelp and the benefits that positive user reviews can bring to their business. Very few marketing tactics or sales messages carry the weight of social proof. Understanding the importance [...]
StudioPress is offering 25% off on the Genesis framework for WordPress, along with all of their Genesis child themes through November 30th. StudioPress claims that this Black Friday sale will be the last time they will offer any StudioPress coupon codes for the Genesis framework and child themes. We love Genesis because of the vast [...]
If you think an easy-to-deploy advertising method that can deliver measurable results and hundreds or even thousands of guaranteed customers literally overnight does not exist, think again. The new heavyweight in the small business marketing space is Groupon and it just might be a game changer for your business. Groupon – An Overview Groupon.com is [...]
Google continues to reach out to small business owners, this time with the launch of their Small Business Corner and a new Small Business Blog.
The Small Business Corner is a sub section of the larger Google AdWords user forum. It provides business owners a chance to share tips and techniques for Google AdWords. Questions are answered by other small business owners as well as by official Google employees.
Google’s new Small Business Blog is exactly what you might expect…
Want to dominate your local competition in search engine optimization? Great news. David Mihm has just released the 2010 Local Search Ranking Factors report. This report surveys leading SEO experts in the local search arena and compiles a list of the primary factors which lead to successful search engine rankings for local businesses. The report [...]
A new customer walks through your door. They say that this is the first time they’ve shopped here. They are impressed, and even decide to make a purchase. Is this the end of your relationship with this new customer? Not if you play your cards right.
This should be the beginning of your relationship with this new customer, and we’ll show you how with an incredibly simple and effective tactic that too many small business owners fail to implement.
Establishing a permission based method for sharing news, promotions and information about your business to your existing and prospective customers is a necessity. Email marketing is a powerful and incredibly cost effective way to market to your most passionate customers.
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